Hirmer - Real men come in all sizes

Munich based, all-men fashion brand, Hirmer, serves as a source of sartorial inspiration for the confident, modern, urban, German gentleman since 1915. As the fashion industry increasingly shouts out for individuality and uniqueness the marginal group of the plus-sized consumer are frequently left behind. With their big-size brand “Grosse Groessen”, Hirmer fills the gap for everyone from size 2XL up, or taller than 1,90m. In their Grosse Groessen (Big-Sizes) campaign, Hirmer indicates that being different means being special, and being special stands for being utterly individual. CREDITS: AGENCY: Velvet Mediendesign GmbH Creative Director: Matthias Zentner Copywriter: Hans Merten PRODUCTION: Velvet Mediendesign GmbH Director: Matthias Zentner Producer: Andreas Filip SERVICE PRODUCTION: She Films Service Producer: Minja Jovanovic D.o.P: Luka Milicevic POSTPRODUCTION: Velvet Mediendesign GmbH Editing: Jochen Kraus Color correction: Bianca Rudolph Title animation: Thomas Wernbacher Compositing: Peter Nemec Compositing: Lene Martens Digital Matte Painting: Lara Frank Song “I made a Man of Me” Music production: henanX feat. Bosworth Creative Producer | Supervision: Henan Wensink Supervision Bosworth: Dirk Lange Composer: Oliver Schmitt | Peter Muessig | Krisz Kreuzer Author: Oliver Schmitt | Peter Muessig | velvet Mediendesign Vocals: Gordon Domnick Verlag: Bosworth Music GmbH