3. Selecting the right influencer
2019-06-18T07:58:24+00:00扫码使用新片场app投屏
3. When selecting which type of influencer to work with, brands should consider their current reputation in China
There are different types of influencers which include celebrities, top tier, and ‘long tail’ influencers. If a brand is not yet well known in China, Lauren suggests they work with top-tier influencers as well as a combination of lower-tier influencers.
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