Health and Fitness is the trend to jump onto in 2019, says Lauren. However, brands should bear in mind that beauty standards are different in China. Promoting a toned body image will not be as popular as the skinny look – both with female and male consumers.

新片场，与百万创作人一起成长

Marsh & Parsons - Royal Docks West - Flythrough

Qumin\\\'s CEO Arnold Ma on Marketing in China.

“One Message Fits All” Marketing won’t work in China

7. E-commerce live streaming in China is not like QVC or teleshopping

While we’re tempted to ignore the potential of e-commerce live streaming by comparing it to QVC and teleshopping, the reality is quite different. Chinese live streaming is engaging, fun, and a useful tool to learn about products, leading thousands of consumers to tune into sessions.

7. E-commerce live streaming in China

5. The top Chinese trend in 2019 is ‘Health & Fitness’

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