Croisements Festival 2019 | 中法文化之春 活动视觉设计及延展

The Croisements Festival is the largest French cultural event in the world and the largest of its kind in China, bringing a wide array of French culture to a growing number of cities. JITU was appointed to create and design the whole visual identity(VI) for “Festival Croisements”. The woman embodying the festival represents the French Marianne and was also inspired by Chinese ethnic elements. It is a celebration of modern Chinese and French women, openness, creative and Sino-French cultural collaboration. This VI was applied across all print and digital materials related to the festival including brochure, GIFs, posters, etc.