Adidas x Juventus New Away Jersey Launch in SH 2019

Adidas and Juventus Football Club held their global launch of the new Juventus away jersey in Shanghai on July 25, 2019. For the launch, JITU created a 3D projection mapping on a 5m tall physical torso, taking the audience through a journey of the brand and team, and ending with the actual jersey elements being etched onto the huge torso. In addition to the physical torso, content was created for the screens behind it and on the two sides of the stage, resulting in a fully integrated show. Besides the launch video, JITU also created individual team player videos which were shown as the Juventus players such as Cristiano Ronaldo, Miralem Pjanić and Gianluigi Buffon went on stage, to a wild and captivated audience. JITU was in charge of the concept development, art direction, 2D animation production and tailor-made music & sound design.