上海志愿者公益广告之保护母亲河

本片将以“水”为核心元素，通过水在不同水体中所经历之旅程，诠释“金融如水，善泽一方”的概念。
【导演：陈炳奇】【 文案策划：陈彦池】【制片：沈杰】【摄影：老聂】

上海农商银行2022形象片

剧情简介
在河南的农村，李清晨和爷爷奶奶生活在一起，他爸爸在外边打工，已经五年没有音信了。李清晨喜欢画画，他沉默地坐在山中的草地上，画了一家人围绕在一起放烟花。也许他想放烟花给远方的父母。爷爷李时代从画中窥见李清晨的心思，从村子里的小卖铺给他买了烟花。三个人在旷野的庄稼地里点燃烟花，火光照亮了他们每一张孤独的脸，他内心非常希望远方的爸爸能够看到。

Synopsis
In one countryside in Henan, Li Qingchen lived with his grandparents. His father has been working outside and not heard from for five years. Li Qingchen likes drawing. He silently sat on the grassland on one mountain drawing that all family members were setting off fireworks together. Maybe he wanted to set off fireworks for his parents hoping they could see them afar. His grandpa Li Shidai guessed what he was thinking form his painting and bought some fireworks in one shop in the village for him. The three persons set off fireworks in the open field with the flame illuminating their lonely faces. 

导演阐述
烟花就像一个可视的信号。它既抽象，又具象。既绚烂，又凄凉。既热闹，又寂寞。所有压抑的难以言说的情感都借这个信号得以传达。
一个十几岁的小孩，从他有记忆起，父母这个位置就是空缺的，他不可能对他们有太多的感觉，更多时候，父母只是个符号，对他们的思念也是外人强加的情感，“你看你爸这么久没有回来了，你想他么？”其实，我觉得他对他爸没什么概念，思念最深的反倒是李时代夫妇，他们想念不知所踪的儿子，心一直悬着，却不能与他人言说。
所以这个故事就是从李时代夫妇两人身上展开的，李清晨画的烟花，可能只是他偶然的一个秘而不宣的想法，并不指望实现，他把它画下来了，仅此而已。而这张画却作为一个信号，激发了李时代心里的某些东西，触动了他内心的烟花，可能，李时代更需要一个仪式来释放他内心的烟花。
Director’s description
Firework is a visible signal, which is abstract and specific, gorgeous and bleak, lively and lonely. All depressive and unspeakable emotions are expressed through the signal.
For the teen-age boy, the positions of parents have been vacant since his memory, it is impossible for him to have too many feelings about them, parents are more often just symbols and his missing for them is a feeling forced by others. “You father are outside for so long, do you miss him?” In fact. I think he has no idea about his father. Who misses his father deeply is the Lees. They miss their missing son and can’t eliminate their worries but can’t speak that with others. 
Therefore, the story starts from Lees. Drawing fireworks is just his occasional and tacit idea. He doesn’t expect to achieve it and thus draws it. That is all. But the painting stirs some things in Li Shidai’s mind and touches the fireworks in his mind working as a signal. Li Shidai may need a ceremony to release the fireworks in his mind.

清晨 FIREWORKS

甜蜜中国 先导片

2018、2019年中国广告金狮奖最佳配音金奖
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