DHL | Speed Challenge Award Video 2015 | JITU Studio

After producing a video in only one week for the 2014’s Speed Challenge, JITU Studio was asked to repeat this success. We realized for the Speed Challenge 2 a video showcasing the partnership between DHL and CSL and communicating DHL’s brand values. This wrap up had to showcase the diversity of the campaign, which covered many different events and targeted several medias to connect to the whole DHL’s ecosystem. Through a 3 minutes video, JITU Studio presented the multiple online and offline platforms (WeChat, O2O & TVC) and the large scope of events developed during this integrated campaign to improve DHL’s brand recognition. The final campaign resulted in more than 5 million unique visitors on the website, 2.5 billion impressions and higher brand recognition.