Lee Jeans | SS19 MOVE YOUR LEE 谁跟我走

In 2018, LEE Jeans lunched a new branding message “ MOVE YOUR LEE” for today’s fast-paced millennials. It encourages individuals to live their life with best choice, forge a unique path, and celebrate the moment. 2018年，Lee启用全新品牌沟通平台「Move Your Lee谁跟我走」，架起与都市千禧一代的深度沟通桥梁，以此鼓励他们跟随自己的内心，尽情享受探索都市的乐趣，用行动释放本真之态。 Advertising Agency: McCaan Dir: Marcos Miján PH: Tribe