Chasing Genius | 宣传片

Trollback CCO Alex Moulton reached out to me for a collective effort on an exciting project for NatGeo Network, Chasing Genius Campaign. I was excited to team up with two extremely talented creatives, Jorge Peschiera and Jesse McGowan, to produce three distinct TV/Online partnership spots for NatGeo Network and GSK. The challenge was to bring an abstract script to live by developing a creative device used at the top of the spot as a clear visual bridge from the show GENIUS to the unique pieces of creative, image/recreated scene art-directed from the show featuring notebook, chalkboard, universe. Project: Chasing Genius, Excedrin Client: NatGeo Network, GSK Produced By: Trollbäck + Co