Pepsi - PepsiMoji Campaign Film

Joined forced with the ECD, Jeff Spangler at Carousel, to create this global PepsiMoji campaign. Pepsi launched it’s #SayItWithPepsi, PepsiMoji global campaign in 2016, which rolled out extensive online and TV ads in the US, Australia, Canada, India, Mexico, Russia, and Thailand. The beverage company unleashed more than 600 proprietary PepsiMoji designs — from over one billion bottles and cans to sunglasses and stadiums worldwide. The global campaign aimed to bring a provocative and fresh take on the cultural phenomenon of emojis. Project: Global PepsiMoji Campaign Client: Pepsi Production: Carousel ECD: Jeff Spangler EP: Rasha Clark