CNN - It’s A Matter of Trust

For this timely brand spot, CNN used starkly beautiful black and white images set to an instrumental cover of Billy Joel’s “A Matter of Trust.” “This project started last winter but quickly became derailed by the pandemic and the ever changing political environment,” said CNN in an email. “Through its many iterations, Billy Joel’s ‘A Matter of Trust’ remained a constant. This version’s stripped-down instrumentals set against the black and white images create space to pause and reflect on this year’s chaotic news cycles, and offer hope for how we can grow better together from these unprecedented times.”