adidas NEO | It's my NEO (牛) year!

We built up the bridge for the conversation between Adidas Neo and Gen-z. Facing this generation, we generated a vibe to resonate with them through a series of vibrant visual presentation in the “Neo (牛)” year of 2021. Creative & Production：GUMWAP Post Production：GUM LAB Executive Producer：Nico Yan Line Producer：林薇 Site Producer：熊猫、Inky Peng Production Assistant：Moli、狮子、Dennis Wang、聂颖兰、Yuki Director： Gerhan葛尔汗 Deputy Director：Yan DOP：安铮 Gaffer：Jimmy Bin Storyboard Artist：Wilson Luo Concept Artist：老李 Art Director：闫墨燊、赵大航 Props Manager：田其飞 Stylist：Avivi Wang Stylist Assistant：奶膏、Shawn Hair and Make Up：乐乐 Manicurist ：Nana Editor：Roy Ling Color Grading：MPC Shanghai Music: Banana Monkey Sound Designing：Gary Kwan Casting Director：Ariel Casting：王妙赟、RIKU、ZELING