小红书2021端午礼盒「Refresh」怡夏。

小清新

粽子

拼贴

The wave of commerce has not only drowned out the multiplicity of voices, but also silenced numerous young people with rebellious spirits. The "Randomevent Youth Documentary" gathered on Chinese young generation to show the public their attitude towards life, persistence in love, and own interpretation of youth culture in China.

商业的浪潮不仅淹没了各色各样的声音，同时也让众多拥有反叛精神的年轻人趋于沉默。《随机事件》青年纪录片将目标聚焦于当代的中国青年之中，目的是向大众传达他们对生活的态度、对热爱的坚持，以及他们个人对青年文化的解读。

After arriving 6 cities in China, crossing 6233.8 kilometers, and taking 744 hours of footages, our team were able to have numbers of in-depth communications with youngsters from different fields, identities and backgrounds. Through 720 hours of production, a series of documentary that revealed the ideology of 16 Chinese youths were finally presented.

经过744个小时的跟拍，跨越6233.8公里，抵达了中国的6个城市，团队与来自不同领域、不同身份、不同生活背景的年轻人进行了深入沟通与交流。为期720个小时的制作完成后，最终呈现出一系列以反映16位中国青年思想观念为主的纪录短片。

Randomevent｜随机事件青年纪录片｜插画师 - 孙佳艺｜人物纪录片

新片场，与百万创作人一起成长

Road to Asian Games 2022｜动效视频

GoodUs｜好人好事系列纪录片｜孙世琪

Randomevent and Vans try to interpret the lifestyle of young people from a more interesting perspective. The youth in the 90s were still limited in material life, but as long as they got a yellow square cassette and plugged it into the console, a new world with unlimited fun would appear.
The influence of arcades and consoles towards the youth was used as an entry point, a retro commercial video by drawing inspiration from game design and aesthetics of the year was finally completed.

For more information, please check:
http://yixin-shen.com/project/randomevent-x-vans-2019-commercial

小红书｜2021 端午礼盒｜创意视频

标签

评论