The band Absolute Purity, led by the singer Wen Jun, and the team at FRED & FARID Shanghai have created a thought-provoking and visually stunning work of art that challenges us to reflect on our relationship with technology.
以文隽为主唱的绝对纯洁乐队联手FRED & FARID上海共创作品，深刻审视着我们与科技的关系。

Shanghai, China - Absolute Purity, one of the hottest upcoming bands in China, and independent creative agency FRED & FARID Shanghai, have teamed up to create a new music video for their single 'Crime Fiction.' In a world where ChatGPT hits the earth like an asteroid, the music video is a dystopian narrative that critiques the total control that technology can have on society contrary to the initial promise of technology to be a liberation.
在中国上海，新晋热门乐队绝对纯洁（Absolute Purity）和独立创意传播公司FRED & FARID上海合作，为单曲《Crime Fiction》制作了一支音乐短片。在被ChatGPT颠覆的当下，这支音乐短片淋漓尽致地展现了科技对人类社会的控制，早已违背了人类发展科技的初衷。

FULL CREDITS

PRODUCTION:
PRODUCTION COMPANY  FF PRODUCTION
CREATIVE DIRECTION BY FRED & FARID SHANGHAI
CHIEF CREATIVE OFFICERS: FRED & FARID 
EXECUTIVE CREATIVE DIRECTOR: FENG HUANG
CREATIVE DIRECTOR ADRIEN GORIS
ART DIRECTOR BILLY LIAO
DIRECTOR DJ FURTH
CHOREOGRAPHER ANNELIESE CHAREK
MAIN DANCER JINGLIN LIAO
SUPPORTING DANCERS SIYU LIN, LINGMIN ZHENG
EXECUTIVE PRODUCER CHARLES RENARD
PRODUCER SAKURA Y. ZHI
DIRECTOR OF PHOTOGRAPHY GOOPI
PRODUCTION DESIGNER MAJIMA
EDITING MATT OSBORNE
GRADING NICOLA GASPARRI @THEMILL
GRADING PRODUCER SHIRLEY HUANG @THEMILL
ONLINE PXA CO.LtD
1ST AD CHARLES RENARD
PRODUCTION MANAGER DIAN ZHOU
B CAM  GUANGXIANG CHEN
1ST AC RUI HUO
2ND AC DONG QIN, SHIFU XIONG
TRINITY ERIC WANG
TRINITY ASSISTANT JIAHAO FU, CHONG ZHAO
GAFFER JINLIANG HONG
DIT HAICHEN SUN
ART DIRECTOR ASSISTANT CHER
PROP MASTER DAONIA HAO
PROP ASSISTANT YONGCUN CHANG, QiHUI XU, yIBAO qIAO
STYLING HO YUN NAM
STYLING ASSISTANT SHAWN ZHAO
HAIR & MAKE UP Fan Gao
PROP ASSISTANT Labei Sheng, LISA LI, qIHUI xU
RUNNERS YUXIANG

MUSIC:
PERFORMED BY  ABSOLUTE PURITY
LYRICS I WRITTEN BY WEN JUN 
MUSIC COMPOSITION ABSOLUTE PURITY
MUSIC PRODUCTION ANGUS ANDREW
MUSIC PRODUCED BY ℗&© TAIHE MAITIAN (TIANJIN) MUSIC CO.LTD (A COMPANY OF TAIHE MUSIC GROUP)
MUSIC PUBLISHER QIAN SHIMU
CHIEF PRODUCER TIMOTHY XU
CO-PRODUCER SAM HU
EXECUTIVE PRODUCER ZHAN HUA, WANG HAIFENG
ARTIST MANAGEMENT TIANTIAN YANG
CAST:
WEN JUN
TANG TING
SIYU LIN
YICHEN QU
ZHIWEI HUANG
XUANYE LI
BILLY LIAO
WATER lI
GUO TANG

EQUIPMENT PROVIDED:
JINMA FILM AND TELEVISION EQUIPMENT COMPANY

TRANSPORTATION:
SHANGHAI YINGGU AUTOMOBILE SERVICE GO. LTd

LOCATION:
VIOIPAI VENUE RENTAL

SPECIAL THANKS TO
Yan Ge、Dada Ye、Caroline Wei、Stevo、Kailuan Li、Chuande Zhu、Zhiqiang Zhang、Qi Xu、Chenmu Yang、Zihong Guo、Yongze Ma、Chengpeng YU、Baping Ma、Huan Zhang、Shengming Li、Wei Tian、Kai Jia、Chucai Liu、Jun Liu、Anji Xiaofeng Dada Wood Products Factory、Huage(Prop)、Shaoming Chen、Yiping Pan、Guangzhong Xie、Daohong Jiang、Anquan Ren、Yixuan Chang、Xin Wen、Yi Jing、Yuecen Meng、Xingxing、Vane lu、Gang Shi、Hongxing Zhao、Jian Wan、Hongkui Zhao、Ban Zhang、Qiang LI、Jinping Zhang、Yuzhou Xu、Yi Zhang、Lijia Gao、Yi Xing Film and television Equipment Company、Tianjiashan Ecological Culture and Innovation Park、Leo Liu、Ximan Ma、Lilong、Chenchen Li、Zewei Zheng、Shiyao Liang、Ao Xu、KOPA、Mumi、Alan、Xiaowu、Sangeng Liu、Paprika Chow、Wanru Li、Dongkai、Xingyue、Xin Liu、Xuanye Li、Yi Jing、Yazhou Wang、Mr Zhu(Tianjia Academy)、Alian Restaurant、Apeng、Cheng Han、Die Yang、Sibao、Tom(Location Manager)

创意

绝对纯洁 ABSOLUTE PURITY - CRIME FICTION

2014年大学毕业从事摄影师，擅长使用斯坦尼康拍摄

脑洞道具师/上海铁骑道具团队&上海蜜蜂广告


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