广发银行守护天使公益信用卡

INSIGHT
Throughout history, women have been bound by traditional ideas. \\\"Dedication\\\" has become the theme of praise for women. The long-term cultural influence leads the public opinion that women should be gentle and virtuous, take care of their families and support the men.  All at the cost of their own dreams.

EXECUTION
On International Women\\\'s Day, Huawei launched the campaign #for myself, demonstrating the values of independent women through the seven main female characters. Although they span different occupations and ages, they are not bound by public opinion and do not give up on themselves because of men. Their outlook on life encourages women of a new era to be their own queens and to live for themselves.

INSIGHT
在过去的几千年里，无路在中国还是世界，女性都受诸多的传统观念的束缚，“奉献”成为了歌颂女性的主旋律，长久的文化影响，导致社会舆论认为女人就应该温柔贤惠、照顾家人、做男人的后盾、牺牲自己的梦想。

EXECUTION
在国际妇女节这一天，华为推出#为自己的广告Campaign，通过7个各有光环的女主角，生动展现了独立女性的价值观，她们虽然跨越不同的职业和年纪，但都不被社会舆论所束缚，不因男人而放弃自我，她们的人生观，鼓励新时代女性做自己女王，为自己而活。

华为 For Myself 为自己

Honor20 定格奇幻之美之李现

华为 手机解锁操

打个响指吧，他说

我们打个共鸣的响指

遥远的事物将被震碎

一亩稻田一瓶油谷维多稻米油

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