Dove 我的美我说了算
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什么时候开始,我们对生来独特的美失去了自信?修图和滤镜让我们越来越美,也越来越像。这一次,多芬通过真实记录不同行业独具特色的女孩,展现不同的真美故事。多芬致力于倡导美具备包容性,多样性和真实性,鼓励女性积极展示真我,因为美,是修不掉的独特。#我的美我说了算
Client:
Dove
Campaign: 我的美,我说了算 (“My Beauty, My Say”)
Agency:
Forsman & Bodenfors Shanghai
Bella Zhao - Client Service
Douglas Lin - Strategy
Jeffrey Chow – Production
Ona Wu – Creative Art
Robin Yuan - Social
Sherry Shi – Creative Copy
Sue Su – Strategy
Tim Ling – Client Service
Yangwei Wu – Creative Art
Guy Hayward – Global Support
Bjarne Darwall - PR
Production Company:
Central Studios
Production:
Director: Jess Zou
Photographer: Mark Gong
Executive Producer: Rodney Evans
Producer: Joy Chiang
Post-production house: MPC
Music: Big Sync
Sound Mixing: Ker Sound
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