Belotero水无痕玻尿酸 x 修杰楷

Client:Merz Aesthetics Year: 2021 WIT Solution With WIT’s comprehensive knowledge of the aesthetic beauty market, we proposed to utilize JK’s positive public image to encourage women to pursue beauty in safe, effortless and natural ways. Belotero is a dermal filler that provides a high level of comfort during treatment and excellent tissue integration. It leads to natural appearances and effortless looking results. In the brand video, JK is seen as a devoted husband who always tried to make his wife feel and look beautiful. WIT’s idea was to have JK personified as the brand Belotero - devoted, caring and gentle. A PR campaign was launched after the release of the video. JK made appearances on various medias to talk about how women’s beauty can be achieved in the most simple and effortless ways