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Client: Merz Aesthetics Year: 2021 WIT Solution WIT worked with the high-profile actress Sonia Sui, who was chosen as the brand ambassador. Sonia became extraordinarily famous in Asia during 2010 after playing the leading role in the popular TV series “The Fierce Wife”. After she was married and became a mother to 3 children, she moved to the rural part of Southern Taiwan to enjoy a simple life with her family. She also devoted herself to charity work. WIT created the script for Sonia to communicate beauty in its purest form. In the brand video, Sonia is seen walking along the beach barefoot wearing a simple white dress. She appears relaxed and is indulging herself with the beautiful surroundings, as the crystal clear waters lapping on the shoreline in the wake of the morning sun. The intention of the video was to portray beauty can be pure, clear, and simple. It can also be achieved when we eliminate what is unnecessary, such as the accessory proteins in botulinum toxins.