Corona Beer, Awards winning Case study.
RELOAD 2017年.
ECD: Sunny Lai.

CORONA, ONE PHONE ONE TRACK ONE BAND

LYCRA, 敢 . 动

Love hot & spicy food?
You definitely love Harbin Cooling Beer even more as you can get totally cooled and refreshed.

Using Chinese character The Ox King and Princess Iron fan to dramatize the fire you get from spicy food.

This commercial portrays the Harbin Cooling Fighters as the superhero-rescuers. Just like all superheroes with their masterful specialty skill; these Cooling Fighters are specialized in putting out fire from hot & spicy food.

Unlike most beer commercials that have been aired here, this commercial’s creative approaches differently with a humor and a strong product benefit remembrance by the iconic superhero created.

Commercial Director /co Creative: Sunny Lai 黎俊威.

哈尔滨清凉啤酒 Harbin Cooling Beer

新片场，与百万创作人一起成长

京东双十一, 有话说, 文艺女

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