FSM 视频发布。FSM Video Release.

该项目的主要理念是以动态方式展示 FSM 品牌产品，以吸引Z世代的注意。 在视频中，我们混合了 3 种不同的风格，牛仔情怀、几何情绪（蒙德里安）和梦幻流光，我们以背景及模特的穿戴来表达产品的设计。 对于这个视频，我们认为风格必须是现代的，因为我们想要代表我们的产品具有更愉悦的触感。 Z世代的生活节奏非常快。只有快速，新鲜的东西才可以使他们的眼光停留，所以在视频的节奏上我们也选择了快节奏的表达。 通过这种方式，我们可以展示 FSM 品牌对Z世代人群的理解，传递品牌与受众相互理解与认同的概念。 The main idea of this project is to display FSM brand products in a dynamic way that will catch the attention of a modern generation, Generation Z. In the video we mix 3 different styles, cowboy, Mondrian and urban with the background decorated with the style of the clothes worn by the models since the products are designed with these styles. It is important to point out that for this video we have considered that the style has to be modern since we want to represent that our product has a more cheerful touch. Generation Z lives at a very fast pace of life. That's why they like everything to be done instantly and quickly, so the pace of the video is fast and dynamic. In this way we can show how the FSM brand understands this generation and adapts to what they are looking for, so our viewers will feel identified with the brand and there will be mutual trust.