Shanghai based Balans Studio Motion Graphic reel - 运动图形作品

Balans Studio Motion Graphic reel - 运动图形作品

The Social Ranking of Style is a social credit system.

https://schonmagazine.com/schon-presents-cctv/

Welcome to the stage, wave to the camera! Since now, no one can be hidden anymore. You are 24/7 on sight, this is a non-stop online show named “LIFE”. Andy Warhol predicted 15 minutes of fame for everyone, but we surpass his prophecy. We give you chance to be a forever Legend and all you need is just to be yourself. The eyes of our AI are always on you, we know what you do, who you know, and what you wear. 

We are shifting from Facial Recognition Technology to Fashion Recognition Technology (FRT). Your style can tell us about you more than your zodiac sign or your ID number. A quick scan of your outfit tells us more than the history of your bank account (but we know it as well).   
Your personality hides in the choices of the clothes that you wear, and our AI system analyses why you decided to wear, even if you didn’t think about it.

Don't be afraid. Be brave, be gorgeous, be yourself! And smile, because all eyes are on you.


Camera roll… Action!

This project we shoot in Tbilisi min 2021 and it was our first work as our alter ego Nuibi_channel agency. Don’t want to talk about all difficulties we met in production and postproduction, it’s not a topic. Originally we pitched it for @nowness ,  but they rejected it, saying: “This is way too @Balenciaga”. And as we saw in their AW 2022 show, yes it is. We predicted bin bags in a half year before their show. But this is not a point of my post as well.
Finally we published video, but it's all about timing. Video issued next day after war started and I had no slightest desire to show it. Fashion or art can’t be on spotlight, when real disaster is happening online.
Time is going on. War haven’t over yet, it’s still so ugly and tragic, but I have something to tell. For this video was involved many people all around the world: Ukrainian, Russian, Kazakh, Georgian, American were gathered to create, we had urge to make something new. We had different background and speak different languages, but we have same desire to build something valuable, something creative, and this is our nature … along with desire to destroy.

direction. Alexander Kaunas
creative direction. Sabina Vitter + Alexander Kaunas
fashion. Sabina Vitter
talent. Yanamaste, Makuna Khatiashvili, Preston Zeng, Chinaboy, Kris, Solome Jokhadze, Anuka Melashvili, Anthony Cameron + Nicholas Wachetel
hair. Alena
make up. Anna Gadelia
production. Niubi
casting direction. Preston Zeng
cameraman. Einar Eidarov
colour. Nikyta Kutepov + Jarji Kavelashvili
cgi. Alex Blend + Alex Okulovsky
line production. Anuka Gauarashvili
music production. Eduard Antonoff

时尚识别技术 - Fashion Recognition Technology

L’Oreal Paris Bright Reveal

Our vision for the launch of the L'Oreal Paris Bright Reveal Spot Correction product in the Chinese market.
Purpose was to showcase the main feature of this new generation product - the two liquids that are delivered separately and mixed together right before use. In the first part of the campaign, we will be showing the construction of the bottle with two containers, visually explaining the feature to the audience. In the second part, we will be using more abstract visuals to bring a feeling of fluids and refreshing vibes.

Clients was happy, Agency was happy, We were happy and get paid. Successful case!

巴黎欧莱雅 - L’Oreal Paris Bright Reveal

丝芙兰CNY关键视觉

丝芙兰中国新年活动的关键视觉视频。
红色是庆祝中国新年的传统颜色，每个人都必须穿红色的衣服，特别是如果这是你的星座年份。这一传统在中国历史上根深蒂固，红色一直是权力、财富和繁荣的颜色。
我们希望以我们自己的方式，在丝芙兰的关键视觉活动中反映这一点：
-我们需要什么色调的红色？
-是的！
红唇-是的。红色眼影-为什么不。任何其他互补的颜色-真的。

大家新年快乐！祝大家繁荣昌盛，财源广进！

三山导演视频制作2023 - Alexander Kaunas showreel

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