「Craft Your Own Perfection 非凡由你」全球版TVC 

Agency: Media Monks
Production: Central Studio
Director:  Roni Shao
AD: Zhang Wei
DA: Lynn
DP: Neo Young
EP: Rodney Evans, Kai Zheng
Editor: Leo

艺术

无缝转场

概念

演奏

Announcement video for Lululemon's latest ambassador Guanyu Zhou 周冠宇

Need For Speed | Lululemon

https://www.nowness.asia/story/leah-dou-roni-shao-green-shy-guy

“\\\"Music captures the finest details of what a person is like. It’s always in the music. Because it is mysterious, it is full of surprises. Because it is a long journey, it is an adventure. Perhaps even a wonderland.\\\"”

The film, directed by Roni Shao, shows the artist expounding on her multi-faceted identity and musical journey, and serves as a visual rendition of her album. Leah reveals her progression through life and discovers who she is by going down the rabbit hole of exploration. \\\"As the journey unfolds through four sections, it shows us Leah\\\'s ambivalence - dark and passionate; sad and happy; desperate and hopeful,\\\" Shao explains. \\\"Music is a mirror to see our dark side, and it is also a healing power that elevates us.\\\"

On 12 December, “HEY, GSG” a film directed by Roni Shao, featuring Leah’s live performance and her music journey of her new album “GSG MIXTAPE” will be released.

WHO IS LEAH DOU - NOWNESS

导演   创意   剪辑  
https://www.instagram.com/molyu_/

2014年大学毕业从事摄影师，擅长使用斯坦尼康拍摄

上海梦芷广告有限公司官方微博

客户｜UGG
代理商｜Anomaly

制作公司｜上海葵友
监制｜姚怡雯
执行制片｜朱琳
制作经理｜王爽 张丽婷 石义
制作助理｜俞晨 

导演｜Roni
摄影师｜Stevo
灯光师｜马八平
美术｜乐瑶、Eric
道具｜管健龙
摄影组｜李开滦
移动组｜乔华伟
外联制片｜天空
收音组｜王雪
光替｜陈勇
服装组｜大奎
剪辑｜Scarlet
调色｜张英杰
精剪｜CO2
混音｜Ernest

上海葵友 UGG MAINVIDEO 王一博

上海葵友广告公司第二制作部 总监/执行制片

Craft Your Own Perfection｜非凡由你

“完美对你来说是什么？” GOLDEN GOOSE全球Campaign聚焦亚洲艺术家陈伟霆和谢欣，谈谈他们对匠心和完美的理解。

在为谢欣老师创作脚本时，我们了解到她作为舞者，对自己内心丰满的“感受力”的重视。于是我们将谢欣老师的拍摄地点设定在一片宁静的湖泊，我们希望她在自然的环境中感受当下的感受，并用自己的肢体表达出这种即刻的灵感。在拍摄中，导演也将镜头的主导权交给了舞者本身，让镜头跟随着她的舞蹈进行即兴的捕捉。影片中的舞者仿佛进入了与自己对话的内心世界，而导演也通过运用影子和手等视觉工具，让这个私密空间的外壳在影片中昙花一现。而艺术家的内心世界真正是什么样子，也许只有他们自己才知道。

品牌 | Brand：Golden Goose
创意 | Creative：Media Monks
艺术家 | Artist：谢欣 Xie Xin

导演 | Director：邵黎俊 Roni Shao
摄影指导 | Director of Photography：Neo Young
副导演 | 1st AD：Ash
导演助理 | DA：寻茗 Lynn Xun

制作 | Production：Central Studio 
监制 | Executive Producer：Rodney Evans / Kai Zheng
制片 | Producer：Jinchen
妆发 | HMU Team：Amoon Team

剪辑 | Editor：Leo 
调色 | Color Grading：SHINN
Video Online：Media Monks

Craft Your Own Perfection｜Golden Goose

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