2CCM

Video that had been created and produced by balan.studio for Chinese streetwear retailer 2ccm, which was celebrating nine years of success with a comprehensive app update and a new style series titled “Upgrade” featuring model Adrianne Ho. The style series features two contrasting themes — “Lo-Fi” and “Hi-Fi” — and comes in the form of an editorial spread and a short video featuring pieces from fashion heavyweights such as Balenciaga, Vetements, Raf Simons, Maison Margiela, Yohji Yamamoto Pour Homme, Comme des Garcons, Rick Owens and more. The “Hi-Fi” editorial takes on a futuristic, cyberpunk vibe with sheeny metallics, glitter pieces, slick all-black outfits, strobe lights and neon hues. The “Lo-Fi” theme taps into the classical charm of a European-style court hotel.