LOUIS VUITTON "Invisible Shanghai"

Louis Vuitton x NOWNESS 沿途絮语 SHANGHAI tour with French master perfumer Jacques Cavallier Belletrud The short film is inspired by Italo Calvino's "Invisible Cities," where he depicts the essence of cities hidden between imagination and memory, yet still existing in reality. The scent of a city is like a vast map, delineating the cycles of history and the blending of cultures. Each thread of fragrance carries numerous stories. Within the streets and alleys of Shanghai, countless aromas are hidden, acting as invisible threads that connect the veins of this city. These scents form different rhythms of life and compose a Shanghai that embraces everything, waiting for travelers to explore and discover.