Alice in Beauty Wonderland

Year 2023 Client: Dynamic Medical Technologies, Inc. Brand: AestheFill WIT Solution AsetheFill is known as the ‘Fairy Injectable’ in the Taiwan market, due to its claim of ageless beauty. WIT proposed an idea for the brand ambassador, Emily Song, to walk into a gigantic book of Ageless Beauty and discover a magical garden of youth. The concept was a tribute to the story, “Alice in Wonderland” with the insight being that most Asethefill users are beauty advocates who constantly seek beauty solutions that provide immediate results and lasting rejuvenations. The client DMT utilized the video in various out of home media before the potential competitors entered the market.