旭日升冰红茶2024全新广告

旭日升冰红茶2024全新广告2024-02-18T08:57:26+00:00

旭日升冰红茶2024全新广告

·广告片 - TVC广告·广告片 - 产品广告151播放31人气值
发布时间:2024-02-18 16:57北京

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导演曾晓以PlayStation 1(PS1)游戏风格为媒介,将过去、当下和未来巧妙地融合在一个数字作品中。 通过对经典广告的复刻、数字媒介的使用和极具风格化的经典元素交织,重新诠释了经典品牌的文化遗产。 当这部作品以社会符号的变幻、数字媒介的呼应和连接以及跨越时空的交汇为核心元素,构建了一个蕴含着怀旧、当代和未来元素的独特作品的时候,它如同一个思考的启示,引导着我们去深刻探讨我们个体在当下元宇宙的庞大构架中,究竟是其中的玩家,还是创造者? With Play Station 1 (PS1) gaming style of asa medium, Xiao Zeng subtly blends the past,the present and the future in one digitalentry. Cultural assets of timeless labels arereinterpreted through the revival of classiccommercials, the use of digital media andthe intertwining of highly stylised iconicelements. As this work culminates in a uniquestructure with elements of nostalgia,contemporaneity and futurism, built on thecore weight of shifting social symbols,echoing and connecting digital media, andintersections across space and time, it hasbecome a revelation of reflection, leading usto a profouno exploration-whether we. asindividuals, are players or creators in thevast construct of the current metaverse.

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