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Technicolor Masters of Color

2020-10-16 11:33 发布 后期 - 特效

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MPC teamed up with Technicolor to re-launch their home cable service with a visually stunning tribute to fantastic movies past and present.

MPC为Technicolor打造了家庭有线电视服务业务的广告,向过去和现在的精彩电影致敬。

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The 30sec spot, conceived and directed by MPC Creative Director Barry Greaves, takes us on a journey through memorable moments in movie history all through the colorful and vibrant world of paint.

由MPC创意总监Barry Greaves构思并执导该片,带我们穿越电影史上令人难忘的时刻,穿越缤纷多彩、充满活力的绘画世界。

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The campaign will run exclusively in Japan so we researched and carefully chose specific scenes from films that would resonate with Japanese audiences. After careful considerations and discussions with the client we landed on the final grouping of Lion King, Titanic, Dragon Ball, Akira, Godzilla and the 2021 Olympics which rounded off the piece to tie things back to modern times and to excite home TV audiences.

这支广告是为日本市场打造,因此我们研究并仔细挑选出能引起日本观众共鸣的电影场景。经过与客户的仔细考虑和讨论,

我们最终确定了《狮子王》、《泰坦尼克号》、《龙珠》、《秋葵》、《哥斯拉》和2021年奥运会的最后一组作品,

这些作品将作品与现代联系起来,让家庭电视观众兴奋不已。

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The paint themed feel to the whole film was conceived as a way to showcase the brilliant and vibrant color that Technicolor has built their reputation on and also to create wonderfully abstract and fluid animation. Inspired by the way real paint behaves on a vibrating speaker, the images were designed to leave some questions with the audience. To leave them guessing what they may represent.

整个电影以绘画为主题的感觉被认为是一种展示色彩绚丽、充满活力的方式,而这正是特艺彩建立其声誉的一种方式,

同时也创造了非常抽象和流畅的动画。

灵感来自于真实的油漆在振动扬声器上的表现方式,这些图像的设计是为了给观众留下一些问题。让他们去猜测他们可能代表什么。

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MPC worked closely with music composers to create an original score. The sound design added subtle signature identifiers to link to the visuals such as Godzilla’s roar, Akira’s skidding bike, and Goku’s electric transformation in Dragon Ball.

MPC与音乐作曲家密切合作,创作了一首原创乐谱。声音设计增加了微妙的标志性标识,以与视觉效果相联系,比如哥斯拉的咆哮声,秋原的滑行自行车,以及悟空在《龙珠》中的电动变换。

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The film was rendered and finished in 4k to really add definition and detail in every splash of color.

在每一个细节上都渲染了4k的色彩。









Credits:


Director: Barry Greaves

EP: Jamie Loudon


VFX Producer: Rachel Zhao

Storyboard artist: Morgan Denton

Concept Artist: Michelle Tolo

Colorist: Nicola Gasparri

FX lead artist: John Svensson

Asset build: Aram Hakze

Previs animator: Alexey Petryaev

FX artists: Anton Zheltiakov, Mirco Paolini, Josh Hatton, Kyle Wang, Mohan P

Lighting Lead: Yao Zhang

Compositors: Allegra David, Ginesh Gandhi, Patrick Firmansyah

Sound Studio: Big Knows



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