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MPC公司最新广告 携手女神吉娜的史诗级CG制作

10-15 14:11 发布 后期 - 特效

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Directed by MPC’s Barry Greaves and Nikola Stefanović, we were excited to partner up with production company Animal Factory and agency Heaven & Hell to create an epic, CG film for cosmetic brand Frangi.

由MPC的Barry Greaves和Nikola Stefanović执导,我们很高兴能与制片公司Animal Factory和代理商Heaven&Hell合作,

为化妆品品牌Frangi制作一部史诗级的CG电影。

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The film follows celebrated pianist Gina Alice as it takes viewers on a journey into a fantasy world of a mysterious marble palace.

影片讲述了著名钢琴家吉娜·爱丽丝带领观众进入一个神秘大理石宫殿的幻想世界。


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The whole environment was created in CG. We began this journey with extensive research and gathered references for the architecture, textures, landscape, mood and tone. This gave our concept artists a solid foundation from which to establish what this new world would look like.

整个环境是用CG创建的。我们从收集建筑、纹理、景观、情绪和色调的参考资料开始,我们的设计师以此为基础去设计这个新世界的样子。

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The pre-production planning was a crucial part of the process as Barry explains: “Planning is so important for something of this scale.

Essentially, we are creating a new world; we must understand where Gina is walking, what she should be looking at and what the lighting setup for each shot should be. After the concept and design of the palace, the whole set was built in CG in order to give accurate measurements to the production team to build an environment in which to shoot.”

正如Barry所解释的那样,前期的计划是整个过程的关键部分:“对于这种规模的制作来说,计划非常重要。基本上,我们需要打造一个三维的世界;拍摄时我们必须了解吉娜走在哪里,她应该看什么,以及每个镜头的灯光设置应该是什么。在宫殿的概念和设计完成后,我们进行了全三维的预演,给制作团队提供精确的测量数据,去营造一个可以拍摄的环境。

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A great amount of trust and collaboration is important for a project that involves a world that has never been seen before, and we were fortunate to work with great partners in Animal Factory and Heaven and Hell. Barry added, “It was great to have the full support of both the agency and the client. Having partners who were invested fully in the process and believed in our vision for the film really helps the final result.”

全三维的制作,需要与客户之间有大量的信任和合作。我们很幸运能与Animal Factory的Heaven&Hell 伙伴们合作。Barry 补充道:“能得到代理商和客户的全力支持真是太好了。合作伙伴在拍摄过程中相信我们对电影的设想,这对最终的结果确实有帮助。”

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Co-director Nikola added, “We’ve worked on a lot of beauty products, so it was a thrill to be given a platform to explore more storytelling with an emotional component. We focused a lot on framing and camera movement, keeping the film grounded and realistic, but still engaging. We sought to create a feeling of grandiosity and mystery with an almost spiritual atmosphere, while still keeping our heroine as a central point of the narrative”.

联合导演 Nikola 补充道,“我们做过很多美妆产品,所以能有一个平台来探索更多带有情感成分的故事,真是令人兴奋。我们把重点放在了取景和相机的移动上,使影片既真实又真实,但仍然引人入胜。我们试图创造一种宏大和神秘的感觉,同时保持我们的女主人公作为故事的中心点”

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We were delighted to play such a pivotal role in the launch of Frangi as a new product and brand, and are excited to hear how the campaign has boosted the brand’s profile in such a short period of time.

我们很高兴能在Frangi作为一个新产品和新品牌的发布中发挥如此关键的作用,并且很高兴听到这一活动如何在如此短的时间内提升了该品牌的知名度 。





Credits:


Production Company: Animal Factory Films

Executive Producer: Paddy Xu

Production Manager: Kevin Liu, Andy Liu

DOP: Chao Liu

Agency: Heaven & Hell

Agency Producer: Jeff Lin

Agency Creative Team: Danny Li, Jin Sihan, Link Li, Una Gao, Echo Cao.

Directors - MPC: Nikola Stefanovic & Barry Greaves


VFX supervisor: Kosta Lagis & Paolo Gnoni

Executive Producer : Chingwen Huang

Line Producer:Pooja Pandya

Editor: Matt Osbourne

Colorist: Nikola Stefanovic

CG VFX Team: Aram Hakze, Anton Zheltiakov, Paolo Gnoni, ZhangYao, Voach Wang, Cherish Zhou, Cathy Xi

Compositors : Zhongyan Dai, Marielle Santens, Ginesh Gandhi, Benjamin Zhu, Jack Chen, Allegra David, Tingting Su

Sound Studio: Sonic Tree


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