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Directed by MPC’s Barry Greaves and Nikola Stefanović, we were excited to partner up with production company Animal Factory and agency Heaven & Hell to create an epic, CG film for cosmetic brand Frangi.
由MPC的Barry Greaves和Nikola Stefanović执导，我们很高兴能与制片公司Animal Factory和代理商Heaven&Hell合作，
The film follows celebrated pianist Gina Alice as it takes viewers on a journey into a fantasy world of a mysterious marble palace.
whole environment was created in CG. We began this journey
with extensive research and gathered references for the architecture,
textures, landscape, mood and tone. This gave our concept artists a
solid foundation from which to establish what this new world would look
The pre-production planning was a crucial part of the process as Barry explains: “Planning is so important for something of this scale.
Essentially, we are creating a new world; we must understand where Gina
is walking, what she should be looking at and what the lighting setup
for each shot should be. After the concept and design of the palace, the
whole set was built in CG in order to give accurate measurements to the
production team to build an environment in which to shoot.”
great amount of trust and collaboration is important for a project that
involves a world that has never been seen before, and we were fortunate
to work with great partners in Animal Factory and Heaven and Hell.
Barry added, “It was great to have the full support of both the agency
and the client. Having partners who were invested fully in the process
and believed in our vision for the film really helps the final result.”
全三维的制作，需要与客户之间有大量的信任和合作。我们很幸运能与Animal Factory的Heaven&Hell 伙伴们合作。Barry 补充道：“能得到代理商和客户的全力支持真是太好了。合作伙伴在拍摄过程中相信我们对电影的设想，这对最终的结果确实有帮助。”
Co-director Nikola added, “We’ve worked on a lot of beauty products, so it was a thrill to be given a platform to explore more storytelling with an emotional component. We focused a lot on framing and camera movement, keeping the film grounded and realistic, but still engaging. We sought to create a feeling of grandiosity and mystery with an almost spiritual atmosphere, while still keeping our heroine as a central point of the narrative”.
联合导演 Nikola 补充道，“我们做过很多美妆产品，所以能有一个平台来探索更多带有情感成分的故事，真是令人兴奋。我们把重点放在了取景和相机的移动上，使影片既真实又真实，但仍然引人入胜。我们试图创造一种宏大和神秘的感觉，同时保持我们的女主人公作为故事的中心点”
We were delighted to play such a pivotal role in the launch of Frangi as a new product and brand, and are excited to hear how the campaign has boosted the brand’s profile in such a short period of time.
Production Company: Animal Factory Films
Executive Producer: Paddy Xu
Production Manager: Kevin Liu, Andy Liu
DOP: Chao Liu
Agency: Heaven & Hell
Agency Producer: Jeff Lin
Agency Creative Team: Danny Li, Jin Sihan, Link Li, Una Gao, Echo Cao.
Directors - MPC: Nikola Stefanovic & Barry Greaves
VFX supervisor: Kosta Lagis & Paolo Gnoni
Executive Producer : Chingwen Huang
Line Producer:Pooja Pandya
Editor: Matt Osbourne
Colorist: Nikola Stefanovic
CG VFX Team: Aram Hakze, Anton Zheltiakov, Paolo Gnoni, ZhangYao, Voach Wang, Cherish Zhou, Cathy Xi
Compositors : Zhongyan Dai, Marielle Santens, Ginesh Gandhi, Benjamin Zhu, Jack Chen, Allegra David, Tingting Su
Sound Studio: Sonic Tree
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新片场私信功能已全面迁移至 App 中使用，